Local SEO vs Global SEO: What You Need to Know

Local SEO is the process of optimizing a website to be discoverable in online search results within a specific geographic area, while Global SEO involves optimizing a website to appear in search results around the world. 

Local SEO can assist businesses to rank higher in local search results, attract more customers in their area and increase their website’s overall visibility. Alternatively, Global SEO can help businesses expand into new markets, reach new customers and increase their online presence on a national or global scale.

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Demystifying the Different Types of SEO

Since there can be confusion differentiating Local SEO with Global SEO, first it’s important to define key terms to get a broader understanding of the world of SEO.

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SEO Definition

SEO-Definition

Search Engine Optimization (SEO) is the practice of increasing the organic search engine rankings of a website or other online asset (such as a Google Business Profile) by optimizing coding, content, link structure, and other factors. 

This practice includes technical and creative tactics and bespoke strategies executed in order to increase visibility on search engine results pages (SERPs) on search engines such as Google, Bing, and Yahoo.

SEO can be broken down into two subsets: (1) Local SEO, and (2) Global SEO, and (3) Regular SEO.

Local SEO Definition

Local SEO is a subset of SEO that focuses primarily on local search engine results. This includes increasing website page and Google Business Profile rankings on search engine results pages (SERPs) for when customers are searching for local solutions online.

Global SEO Definition

Global SEO refers to the practice of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages on a global scale.

This involves targeting keywords and phrases that are relevant to a worldwide audience, as well as implementing strategies to attract international traffic and improve the website’s overall performance in search engines across different countries and languages.

Regular SEO Definition

Regular SEO, also known as national SEO, refers to the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) nationwide. This involves various strategies such as keyword research, on-page optimization, link building, and content creation to attract organic traffic to the website. 

Regular SEO aims to increase the website’s authority and relevance in the eyes of search engines, ultimately leading to higher rankings and more visibility for targeted keywords nationwide.

Organic SEO Definition

Organic SEO, also known as SEO, refers to the process of optimizing a website to improve its visibility in search engine results pages (SERPs) without using paid advertising.

This involves creating high-quality content, optimizing website structure and code, and building backlinks from other reputable websites. Organic SEO aims to increase a website’s ranking in search engines for relevant keywords and drive organic traffic to the site.

Since SEO is the process of increasing the organic search engine rankings of a website or other online asset, Organic SEO and SEO are one and the same.

Local SEO vs Global SEO: What's The Right Choice For Me?

Local SEO and Global SEO are two distinct strategies used to optimize websites for search engine visibility. The primary difference between Local SEO and Global SEO is in the scope and reach of the SEO campaigns. 

While Global SEO focuses on gaining visibility and ranking for searches across the world, Local SEO is specifically tailored to reach local audiences within a certain geographic area. Local SEO typically involves developing localized website pages and increasing Google Business Profile (GBP) rankings for local keywords, while Global SEO takes a broader approach to page building and keyword targeting. 

Local SEO is employed for businesses that only target local customers, such as contractors and retailers. So if you’re a business that has a brick and mortar location, or a business that only targets customers within specific geographic areas, Local SEO is for you. 

Global SEO is best employed for businesses that target customers regardless of their location, such as e-commerce stores that ship internationally, or digital service-based businesses, news outlets or blogs. So if you’re a business that sells products and services to customers internationally, Global SEO is for you.

Local SEO vs Organic SEO

local-seo-vs-organic-seo-difference

Local SEO is a form of Organic SEO, since Local SEO also aims to optimize a website for organic search engine results. As defined earlier, Organic SEO = SEO, and Local SEO is a subset of SEO that focuses on location-based keywords and location-based searches.

Local SEO vs Regular SEO

Local SEO and Global SEO are two distinct strategies used to optimize websites for search engine visibility. The primary difference between Local SEO and Global SEO is in the scope and reach of the SEO campaigns. 

While Global SEO focuses on gaining visibility and ranking for searches across the world, Local SEO is specifically tailored to reach local audiences within a certain geographic area. Local SEO typically involves developing localized website pages and increasing Google Business Profile (GBP) rankings for local keywords, while Global SEO takes a broader approach to page building and keyword targeting. 

Local SEO is employed for businesses that only target local customers, such as contractors and retailers. So if you’re a business that has a brick and mortar location, or a business that only targets customers within specific geographic areas, Local SEO is for you. 

Global SEO is best employed for businesses that target customers regardless of their location, such as e-commerce stores that ship internationally, or digital service-based businesses, news outlets or blogs. So if you’re a business that sells products and services to customers internationally, Global SEO is for you.

Local SEO vs Organic SEO

Local SEO is a form of Organic SEO, since Local SEO also aims to optimize a website for organic search engine results. As defined earlier, Organic SEO = SEO, and Local SEO is a subset of SEO that focuses on location-based keywords and location-based searches.

Local SEO vs Regular SEO

Local SEO and Regular SEO are two distinct strategies used to optimize websites for search engine visibility. The primary difference between Local SEO and Regular SEO is in the scope and reach of the SEO campaigns. 

While Local SEO is the practice of optimizing a website for better visibility in local, primarily geographic-specific search engine results, Regular SEO is less focused on location and more focused on achieving a broader reach.  

Generally, the primary goal of Regular SEO is to increase organic visibility to a much larger, nationwide audience, while Local SEO focuses on generating leads and converting customers in one’s immediate location.

If you own a local business that is only concerned with targeting customers in specific geographic areas, Local SEO is for you, even if you have multiple locations nationwide. For example, Local SEO is important for restaurant and catering businesses, since customers will often search for the nearest one in their area. 

If you’re managing a business that sells to a national audience, such as an e-commerce store with nationwide shipping, then regular SEO is for you.

Local SEO vs SEO

Local SEO is a subset of SEO (Search Engine Optimization) that focuses on optimizing a business’s online presence in order to attract more local customers. Local SEO is all about optimizing a website and its content to ensure it appears higher in search engine results pages for geographically-relevant terms. 

SEO, on the other hand, encompasses all the different types of SEO under its umbrella, such as Local SEO, Global SEO and Regular (National) SEO.

The Correct SEO Strategy Depends on Your Market

Understanding the differences between the various types of SEO is crucial to ensure a successful campaign that meets all your requirements. 

While for some businesses Local SEO is the way to go, for others a globally-tuned SEO campaign would be more appropriate. By understanding the different types of SEO, businesses can make an informed decision about which SEO strategy to pursue to yield the best results.

Start Your Local SEO Campaign Today

Dreamvast Agency takes SEO strategies proven to grow the largest online brands and applies them to your local business. This translates to more leads, more calls, more foot traffic, and more sales.

Check out our case studies to learn about our client success stories, or schedule a free SEO consultation with us today to discover low-hanging fruit opportunities for your business.

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