Local SEO vs Global SEO: What You Need to Know

Local SEO is the practice of optimizing your website and Google Business Profile to be easily discoverable in search engine results within a specific geographic area, while Global SEO involves optimizing a website to rank highly in search engine results across multiple countries or regions, targeting a worldwide audience.

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Defining Terms: What's are the Different Types of SEO?

Since there can be confusion differentiating Local SEO with Global SEO, first it’s important to define key terms to get a broader understanding of the world of SEO.

SEO-Definition

SEO Definition

Search Engine Optimization (SEO) is the practice of increasing the organic search engine rankings of a website or other online asset (such as a Google Business Profile) by optimizing coding, content, link structure, and other factors. 

This practice includes technical & creative tactics, as well as bespoke strategies, executed in order to increase visibility on search engine results pages (SERPs) on Google, Bing, and Yahoo.

SEO can be broken down into three subsets: (1) Local SEO, and (2) Global SEO, and (3) Regular SEO.

Organic SEO Definition

Since SEO is the process of increasing the organic search engine rankings of a website or other online asset, Organic SEO and SEO are one and the same.

Local SEO Definition

Local SEO is a subset of SEO that focuses on increasing brand visibility on SERPs when customers are searching for solutions nearby. 

Global SEO Definition

Global SEO refers to the practice of optimizing a website’s content and structure to improve its visibility and ranking in SERPs on a global scale.

This involves targeting keywords and phrases that are relevant to a worldwide audience, as well as implementing strategies to attract international traffic and improve the website’s overall performance in search engines across different countries and languages.

Regular SEO Definition

Regular SEO, also known as National SEO, refers to the process of optimizing a website to improve its visibility and ranking on SERPs nationwide. 

Local SEO vs Global SEO: What's The Right Choice For Me?

Local SEO and Global SEO are two distinct strategies used to optimize websites for search engine visibility. The primary difference between Local SEO and Global SEO is in the scope and reach of the SEO campaigns. 

Local SEO is best for businesses that target customers in a specific geographic area, such as contractors and retailers. So if you’re a business that has a brick and mortar location, or a business that only serves local customers, Local SEO is for you. 

Global SEO is best employed for businesses that target customers regardless of their location, such as e-commerce stores that ship internationally, digital service-based businesses, news outlets or blogs. So if you’re a business that sells products and services to customers internationally, Global SEO is for you.

Local SEO vs Regular SEO: What’s The Right Choice for Me?

Local SEO and Regular SEO are two distinct strategies used to optimize websites for search engine visibility. The primary difference between Local SEO and Regular SEO is in the scope and reach of the SEO campaigns. 

If you own a local business that is only concerned with targeting customers in specific geographic areas, Local SEO is for you, even if you have multiple locations nationwide. For example, Local SEO is important for restaurant and catering businesses, since customers will often search for the nearest one in their area. 

If you’re managing a business that sells to a national audience, such as an e-commerce store with nationwide shipping, then Regular SEO is for you. However, even nationwide businesses can employ Local SEO to increase their market share in specific geographic areas, so using a mix of both can also be effective. 

Local SEO vs Organic SEO: What's the Difference?

local-seo-vs-organic-seo-difference

Local SEO is also Organic SEO, since Local SEO aims to optimize a website for organic search engine results. As defined earlier, Organic SEO and SEO are one and the same, and Local SEO is a subset of SEO that focuses on location-based keywords and location-based searches.

Local SEO vs SEO: What's the Difference?

Local SEO is a subset of SEO (Search Engine Optimization) that focuses on optimizing a business’s online presence in order to attract more local customers. Local SEO is all about optimizing a website and its content to ensure it appears higher in search engine results pages for geographically-relevant terms. 

SEO, on the other hand, encompasses all the different types of SEO under its umbrella, such as Local SEO, Global SEO and Regular (National) SEO.

The Correct SEO Strategy Depends on Your Market

Understanding the differences between the various types of SEO is crucial to ensure a successful campaign that meets all your requirements. 

While for some businesses Local SEO is the way to go, for others a globally-tuned SEO campaign would be more appropriate. By understanding the different types of SEO, businesses can make an informed decision about which SEO strategy to pursue to yield the best results.

Start Your Local SEO Campaign Today

Dreamvast Agency takes SEO strategies proven to grow the largest online brands and applies them to your local business. This translates to more leads, more calls, more foot traffic, and more sales.

Check out our case studies to learn about our client success stories, or schedule a free SEO consultation with us today to discover low-hanging fruit opportunities for your business.

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