Rapid Roofing
From Fledgling Startup to INC 5000's Fastest Growing Companies in the Nation
Learn how we transformed Rapid Roofing’s primary lead generation channel from newspaper ads to Google Search within 12 months, doubling revenue year over year.
Increase in Page 1 Keywords
Increase in Online Leads
Inc 5000 Placement
Overview
Client
Rapid Roofing
Year
2021-Present
Platform
WordPress
Key Services
- Search Engine Optimization
- Google Business Profile
- Website Development
- Brand Messaging
Campaign Summary
The Problem
Rapid Roofing, a two year old roofing company in Long Island, hit a wall with their monthly revenue growth – as their only source of leads was through newspaper ads such as Pennysaver.
The company desperately needed an alternative form of lead generation to continuously grow their company.
The Solution
Rapid Roofing hired the Dreamvast Agency to develop a new lead generation channel through Local SEO.
Our strategy was as ambitious as our client’s requirements – which was to be front-and-center on Google search results anytime any potential customer anywhere on Long Island typed in any search term that would indicate their intent to replace or repair their roof.
The Results
After 12 months since the start of the campaign, marketing-source revenue percentage changed to 80% online and 20% newspaper.
After 24 months since the start of their campaign, Rapid Roofing’s annual sales revenue quadrupled, reaching the INC. 5000 list.
At the start of the campaign, 3 keywords ranked in the top 10, while currently at least 264 keywords rank in the top 10, blowing away local competitors and even beating the visibility of tech giants in the roofing industry.
The Details
Before we dive into this case study, first it’s important to understand the region Rapid Roofing serves and the nature of their roofing services.
Rapid Roofing offers:
- Both residential and commercial roofing services, and both residential and commercial roofing customers are typing different things into Google when looking for roofing services for their home or business.
- Two core services, roof replacement and roof repair.
- A variety of roofing systems, such as Architectural Shingles, Metal Roofing and more.
The region of Long Island is:
- Split up into two counties (Suffolk County and Nassau County), and
- Each county is further split up into various towns & cities (10 in Suffolk and 5 in Nassau), and
- Each town or city is further split up into various villages and hamlets.
The Strategy
After completing in-depth consumer and keyword research, a keyword strategy was formulated and a new website structure was developed.
The website was reimagined to have a page hierarchy that mimics the geographical hierarchy of Long Island, while taking into account the fact that Rapid Roofing is targeting both residential and commercial roofing clients – while also offering a variety of roofing systems.
“Approximately 46% of all Google searches have to do with location.” – Safari Digital
The Execution
In line with our research and strategy, we began implementation.
Within 18 months, we completed the following:
- Brand message tightening & full site content revamp
- 103+ unique localized landing pages built
- 35+ blog posts published increasing topical authority
- 406+ backlinks built with 50+ DR
The Results
The results we continue to achieve for Rapid Roofing are remarkable.
After 12 months since the start of the campaign, Rapid Roofing’s marketing-source revenue percentage changed from 20% online and 80% newspaper to 80% online and 20% newspaper while their annual sales revenue doubled.
After 24 months since the start of their campaign, Rapid Roofing’s annual sales revenue quadrupled, and the company was inducted to INC 5000's fastest growing companies of the nation in 2023, placing at #789 overall, #63 in New York and #30 in the Construction Sector.
At the start of the campaign, 3 keywords ranked in the top 10, while currently 264 keywords rank in the top 10, beating the online visibility of tech giants in the roofing sector. In the last 12 months alone, the campaign generated 15,643 sessions and at least 239 conversions, with over 2.1M impressions.
START YOUR JOURNEY TO THE TOP
Ready to build your most impactful lead generation funnel? Learn more about Dreamvast Agency and our philosophy approach to work.
At the Dreamvast Agency, we understand that our success is directly tied to that of our clients. Through our proven methodology, complete transparency, and mission-oriented dedication to the growth of our clients’ business operations, we navigate the digital space pragmatically, armed with a strategic approach; one backed by data and executed with creativity.
Get in touch with us today and discover low-hanging fruit opportunities for your business.
Synergized Campaigns
GBP Campaign
Learn about Rapid Roofing’s GBP Campaign, and how it worked hand-in-hand with the Website SEO Campaign to generate a remarkable ROI.
Brand Messaging
Discover how we refined Rapid Roofing’s brand messaging to directly speak to the needs, wants and concerns of their target customers.
“One-third of online consumers use the internet to search for local businesses daily” – 2019 Statista Survey.
