Rapid Roofing
From Average to All-Star: A Google Business Profile That’s Hard to Ignore
Learn how we transformed Rapid Roofing’s Google Business Profile from an average profile lost in the sea of online roofing companies to a shining star in the horizon.
Increase in Profile Visibility
Increase in Calls & Quote Requests
Increase in Authentic 5 Star Reviews

Overview
Client
Rapid Roofing
Year
2021-2024
Platform
Google Business Profile
Campaign Summary

The Problem
Rapid Roofing, the now fastest growing roofing company in Long Island, had a Google Business Profile that needed a visibility and conversion boost.
Although the company was prioritizing reviews from customers to their profile, they lacked a systematic, consistent optimization strategy that would take their inbound enquiries to the next level.
The Solution
After completing a Profile Audit, we went to work optimizing the profile based on the results of our analyses.
Implementation included one-time optimization tasks combined with reoccurring tasks which include a set amount of optimization tasks completed consistently over the course of the campaign.

The Results

Within 3 months, call volume from the Google Business Profile increased by 190%, and website clicks increased by 64.15%. After 24 months, call volume increased by 542%, and website clicks increased by 136%.

At the start of the campaign, the profile had 124 reviews, at campaign maturity the profile had 300+ authentic reviews averaging 5 stars.

The success of the GBP campaign, syngerized with the continued success of the Website SEO campaign, helped land Rapid Roofing on INC 5000's fastest growing companies list, placing ranking at 789 with a 750% growth over a 3-year period.
Call Volume
Within the first 3 months of the campaign:
- Call volume increased by 135.7% when compared to the same period the year before.
After 18 months since launching our campaign:
- Call volume increased by 22.1% as compared the same period the year prior, beating the growth we accomplished that year.
After 24 months since launching our campaign:
- Call volume increased by 148.8% as compared the same period the year prior, beating the growth we accomplished that year.
- When compared to the start of the campaign, call volume increased by a total of 542%.
Website Clicks
Within the first 3 months of the campaign:
- Website clicks increased by 39.9% when compared to the same period the year before.
After 18 months since launching our campaign:
- Website clicks increased by 24.5% as compared the same period the year prior, beating the growth we accomplished that year.
After 24 months since launching our campaign:
- Website clicks increased by 29.5% as compared the same period the year prior, beating the growth we accomplished that year.
- When compared to the start of the campaign, website clicks increased by a total of 122%.
Reviews
At the start of the campaign:
- The Rapid Roofing GBP had 124 authentic reviews with an average of 5 stars.
By the end of the campaign:
- Rapid Roofing GBP had 301 authentic reviews with an average of 5 stars – we worked with the client to develop an effective, bespoke review generation strategy to incentivize customers to leave a positive review after every job.
Review Responses
- Each review submitted by a customer was responded to by our agency in order to increase customer satisfaction, referral rates and customer conversion rates.
The Results
The results we achieved for Rapid Roofing’s Google Business Profile continue to pay dividends.

Within 3 months, call volume from the Google Business Profile increased by 190%, and website clicks increased by 64.15%. After 24 months, call volume increased by 542%, and website clicks increased by 136%.

At the start of the campaign, the profile had 124 reviews, at campaign maturity the profile had 300+ authentic reviews averaging 5 stars.

The success of the GBP campaign, syngerized with the continued success of the Website SEO campaign, helped land Rapid Roofing on INC 5000's fastest growing companies list, placing ranking at 789 with a 750% growth over a 3-year period.

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Get in touch with us today and discover low-hanging fruit opportunities for your business.
Synergized Campaigns
SEO Campaign
Learn about Rapid Roofing’s SEO Campaign, and how it worked hand-in-hand with the GBP Campaign to generate a remarkable ROI.
Brand Messaging
Discover how we refined Rapid Roofing’s brand messaging to directly speak to the needs, wants and concerns of their target customers.

“One-third of online consumers use the internet to search for local businesses daily” – 2019 Statista Survey.