Redefine Meals
No Pins? No Problem! Discover How We Put Redefine Meals on the Map
Learn how we transformed Redefine Meal’s visibility on Google Search & Maps through a dedicated Google Business Profile Optimization campaign.
Location Pins Displaying on Search & Maps
Increase in Website Clicks, Direction Requests & Profile Interactions
Profile Views/Month
Overview
Client
Redefine Meals
Year
January 2022-2023
Platform
Google Business Profile
Campaign Summary
The Problem
Redefine Meals, a growing meal prep company in Long Island, was having an issue with their Google Business Profiles.
Instead of all of their 6 locations showing up on Google Search & Maps when a potential customer typed in “Redefine Meals” into Google, only their flagship store, Lake Grove showed up.
Additionally, they wanted to generate more calls, website clicks and direction requests on each of their profiles.
The Solution
After completing a Profile Audit for each of their six locations, we went to work optimizing each profile based on the results of our analyses.
Here were the goals of the campaign:
Primary Campaign Goal: All Redefine Meals location pins should show up on Google Search & Maps when a potential customer types in the “Redefine Meals” brand search on Google (within 12 months).
Secondary Campaign Goal: Increase Website Clicks, Direction Requests and Profile Interactions for each profile by 300%, on average (within 12 months).
The Results
After 12 months since the start of the campaign, the "Redefine Meals" brand search successfully showed all locations on Google Search & Maps, and each Profile's authentic 5 star reviews increased by 60 reviews on average.
After 3 months since the start of their campaign, each Profile's website clicks, direction requests and profile interactions increased by 200% on average. After 12 months since the start of their campaign, each Profile's website clicks, direction requests and profile interactions increased by 600% on average.
After 12 months since the start of the campaign, Redefine Meals opened two new locations with the help of their successful Google Business Profile campaign and synergized Website SEO Campaign.
After
Primary Campaign Goal
After 12 months of running our Google Business Profile Optimization campaign, all of Redefine Meals location pins successfully show up when a potential customer typed in “Redefine Meals” into Google.
“Approximately 46% of all Google searches have to do with location.” – Safari Digital
Profile Views
Secondary Campaign Goal
On average, Profile Views across each Google Business Profile increased by 250%, with some profiles reaching 39,000 views in a single month.
Website Clicks
Secondary Campaign Goal
After just 3 months since the launch of the campaign, website clicks from each profile increased by an average of 250% when compared to the same period the year prior.
"Local searches lead 50% of mobile users to visit stores within one day, and 18% of local mobile searches lead to a purchase within a day." – HubSpot
Directions
Secondary Campaign Goal
After just 3 months since the launch of the campaign, direction requests placed on each profile increased by an average of 130% when compared to the same period the year prior.
"78% of location-based mobile searches result in an offline purchase." - Google My Business Insights
The Results
The results we achieved for Redefine Meals Google Business Profile’s are remarkable.
After 12 months since the start of the campaign, the "Redefine Meals" brand search successfully showed all locations on Google Search & Maps, and each Profile's authentic 5 star reviews increased by 60 reviews on average.
After 3 months since the start of their campaign, each Profile's website clicks, direction requests and profile interactions increased by 200% on average. After 12 months since the start of their campaign, each Profile's website clicks, direction requests and profile interactions increased by 600% on average.
After 12 months since the start of the campaign, Redefine Meals opened two new locations with the help of their successful Google Business Profile campaign and synergized Website SEO Campaign.
Source: Google Business Profile Agency Dashboard
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Gallery
Synergized Campaigns
SEO Campaign
Learn about Redefine Meals SEO Campaign, and how it worked hand-in-hand with the GBP Campaign to generate a remarkable ROI.
Brand Messaging
Discover how we refined Redefine Meal’s brand messaging to directly speak to the needs, wants and concerns of their target customers.
“One-third of online consumers use the internet to search for local businesses daily” – 2019 Statista Survey.